Growing Stronger Funeral Homes Through Partnerships, Leadership, and Engagement

  Over ten years ago I first met Jim LaMar when he was President and CEO at Greenlawn Funeral Homes and Cemetery in Bakersfield, California.  All these years I did not know the details of his entire professional career until today.  Jim, who joined Johnson...
Why Documented CX Insights Are a Vital Necessity and Not an Optional Luxury

Why Documented CX Insights Are a Vital Necessity and Not an Optional Luxury

A Box of Thank You Notes vs. Actionable Survey Data Analysis. The Impact That Data Has on a Valuation.   Introduction In the funeral and cemetery profession, handwritten thank you notes from families are heartfelt and meaningful. They reflect the compassion and...

Inside the NFDA Consumer Awareness and Preferences Survey

  For more than a decade, the NFDA Consumer Awareness and Preferences Survey has served as one of the most important research tools in funeral service and gives us a window into the minds of the families funeral professionals serve. Ed Defort, who oversees all...