by Marissa Morah | May 18, 2022 | Blog, Business Tips, Customer Experience
In the funeral profession, there are key differences between the terms happy and satisfied. While a satisfied family has had each of their needs met, a happy family has experienced something beyond the terms of your agreement. With regard to death care, this extra...
by Marissa Morah | May 12, 2022 | Business Management, Business Tips
More than your manicured grounds and updated facilities, your employees are what drive the success of your funeral home. Embalmers, managers, and funeral directors are the keystones of your business, and they ultimately dictate its day-to-day operations, particularly...
by Marissa Morah | May 10, 2022 | Business Tips, Opportunity
Ideal customer profiles (ICPs) delineate the specific type of person you’d like to target with your funeral home. The key word here is ideal. While you undoubtedly have an existing base of clients, an ICP refers to the specific type of person you wish to reach through...
by Marissa Morah | May 5, 2022 | Business Tips
In the funeral profession––more than anything else––your team creates the experience for your families. In addition to providing a space for memorial services, your employees form emotional bonds with families, guiding them through the grief process, and building...
by Marissa Morah | May 3, 2022 | Business Tips, Valuations
Many funeral homeowners make the mistake of only conducting a valuation when they are ready to sell, estate planning, significant change in their lives/businesses, refinancing or are looking for funding. But the reality is, that you should know where your business...
by Marissa Morah | Apr 28, 2022 | Blog, Business Management, Business Tips
For funeral homes, increased value means you can expand your services, hire more employees, and more effectively serve your community. Increased value also means more financial gain when it’s time to sell. Here are some surefire ways to increase the value of your...
by Marissa Morah | Apr 26, 2022 | Business Management, Business Tips
No matter how successful your funeral home, and no matter how much passion you pour into it, there will come a time where you must exit your role as its director and/or owner. Whether you sell the business or bequeath it to your child, it’s important to begin planning...
by Marissa Morah | Apr 7, 2022 | Business Tips
In the wake of the pandemic, the funeral industry is experiencing unprecedented change. Once a business in which you could rely solely on reputation and relationships, death care is now seeing rising cremation rates, a preference for “green” burials, and the increased...
by Marissa Morah | Mar 31, 2022 | Business Tips, Financial Management
As a funeral director, one of your most important tasks is keeping track of your money––both in terms of revenue and expenses. Detailed financials are not only an essential part of planning, but they also come in handy when figuring out what you owe in taxes. Rather...
by Marissa Morah | Mar 29, 2022 | Business Tips
By offering employees at your funeral home an incentive compensation plan––that is, tying their wages to sales, client satisfaction, and company health––you provide an extra dose of motivation for exceptional workplace performance and increase the chances of...
