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What is an NPS Score and Why Does it Matter?

What is an NPS Score and Why Does it Matter?

by Marissa Morah | Jun 16, 2022 | Business Tips, Customer Experience

To run a successful funeral home, you must provide an exceptional experience for families every time. Beyond facilitating a memorial service, your staff should provide for the emotional and logistical issues that come with a loved one’s passing.  With that said, it’s...
4 Ways to Ensure Consistent Customer Retention

4 Ways to Ensure Consistent Customer Retention

by Marissa Morah | Jun 2, 2022 | Business Tips, Customer Experience

As a funeral director, there are many ways you can boost your bottom line––cutting operating costs, increasing preneed sales, and embracing alternative services––however, the most valuable way to increase revenue is by retaining customers. One study finds that a 5%...
6 Things to Look for in a Funeral Business Consultant

6 Things to Look for in a Funeral Business Consultant

by Marissa Morah | May 31, 2022 | Business Tips

For funeral businesses of any size––at any stage––a funeral business consultant can help you ensure success. Armed with death care industry experience and expertise, they can assess the performance of your funeral home and help you implement effective growth...
7 Growth Strategies to Implement into Your Funeral or Cemetery Business Immediately

7 Growth Strategies to Implement into Your Funeral or Cemetery Business Immediately

by Marissa Morah | May 24, 2022 | Business Management, Business Tips, Opportunity

Shifting preferences for cremations and alternative arrangements make it more important than ever for funeral home and cemetery owners to differentiate themselves from competitors. Solid growth strategies must be in place to ensure success. Here are 7 to consider....
The Difference Between Happy and Satisfied Funeral Families

The Difference Between Happy and Satisfied Funeral Families

by Marissa Morah | May 18, 2022 | Blog, Business Tips, Customer Experience

In the funeral profession, there are key differences between the terms happy and satisfied. While a satisfied family has had each of their needs met, a happy family has experienced something beyond the terms of your agreement. With regard to death care, this extra...
Looking to Recruit Funeral Directors and Embalmers? Here’s Your Ultimate Checklist

Looking to Recruit Funeral Directors and Embalmers? Here’s Your Ultimate Checklist

by Marissa Morah | May 12, 2022 | Business Management, Business Tips

More than your manicured grounds and updated facilities, your employees are what drive the success of your funeral home. Embalmers, managers, and funeral directors are the keystones of your business, and they ultimately dictate its day-to-day operations, particularly...
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