by Marissa Morah | Jul 1, 2022 | Business Management, Financial Management, Opportunity
Every funeral director understands the importance of tracking their money, and many take on accounting duties themselves; however, there is much more to accounting than tracking revenue and expenses in preparation for tax season. When implemented properly, accounting...
by Marissa Morah | May 24, 2022 | Business Management, Business Tips, Opportunity
Shifting preferences for cremations and alternative arrangements make it more important than ever for funeral home and cemetery owners to differentiate themselves from competitors. Solid growth strategies must be in place to ensure success. Here are 7 to consider....
by Marissa Morah | May 10, 2022 | Business Tips, Opportunity
Ideal customer profiles (ICPs) delineate the specific type of person you’d like to target with your funeral home. The key word here is ideal. While you undoubtedly have an existing base of clients, an ICP refers to the specific type of person you wish to reach through...
by Madison Wagner | Nov 4, 2021 | Articles, Blog, Business Management, Business Tips, Customer Experience, Opportunity
Do you feel like you’re spinning your wheels with your marketing? Working hard but not getting anywhere? While there’s no perfect marketing formula for funeral homes (or anyone else), there are proven ways to attract families, drive interaction with your firm, and...
by Lacy Robinson | Oct 8, 2021 | Articles, Blog, Business Management, Business Tips, Opportunity
Take a second to think about all of the online accounts you have created over the years for personal and business use. From online banking to social media accounts to perhaps multiple email addresses even signing up for email discounts from Macy’s and other...
by Madison Wagner | Oct 8, 2021 | Articles, Blog, Business Management, Business Tips, Financial Management, Opportunity
In order to predict the future, you must first have a firm grip on the present. To gain this understanding, Johnson Consulting Group sent out a survey to its clients seeking the current prevailing perspectives and attitudes in the funeral services and cemetery...
