by Marissa Morah | Jun 16, 2022 | Business Tips, Customer Experience
To run a successful funeral home, you must provide an exceptional experience for families every time. Beyond facilitating a memorial service, your staff should provide for the emotional and logistical issues that come with a loved one’s passing. With that said, it’s...
by Marissa Morah | Jun 2, 2022 | Business Tips, Customer Experience
As a funeral director, there are many ways you can boost your bottom line––cutting operating costs, increasing average sales, and embracing alternative services––however, the most valuable way to increase revenue is by retaining customers. One study finds that a 5%...
by Marissa Morah | May 18, 2022 | Blog, Business Tips, Customer Experience
In the funeral profession, there are key differences between the terms happy and satisfied. While a satisfied family has had each of their needs met, a happy family has experienced something beyond the terms of your agreement. With regard to death care, this extra...
by Marissa Morah | Jan 18, 2022 | Customer Experience
As the saying goes, death is one of the only certainties in life; however, the way in which we practice death care varies across cultures and time periods. Currently, the death care industry is undergoing drastic changes. According to a 2021 report from the National...
by Madison Wagner | Nov 4, 2021 | Articles, Blog, Business Management, Business Tips, Customer Experience, Opportunity
Do you feel like you’re spinning your wheels with your marketing? Working hard but not getting anywhere? While there’s no perfect marketing formula for funeral homes (or anyone else), there are proven ways to attract families, drive interaction with your firm, and...
by Madison Wagner | Aug 26, 2021 | Blog, Business Management, Business Tips, Customer Experience, Financial Management
Regardless of the industry, any business owner must face the issues of budgets, personnel, and growth. In the funeral profession, however, we face the unique challenges of a small business with emotional weight. Between engaging with our communities, building lasting...
