by Marissa Morah | Feb 1, 2022 | Business Management, Business Tips
The death care profession is uniquely positioned when it comes to marketing. Funeral homes provide services that everyone eventually needs, but many prefer not to think about. Because of this, you’ll need to carefully develop your marketing strategy, starting with a...
by Marissa Morah | Jan 20, 2022 | Business Tips
Whether you’re in the process of buying a funeral home or taking your first steps as a director, you’ll want to develop both short and long-term plans. Ideally, you’ll have an idea of what the next year, five years, and even ten years will look like. While it can be...
by Marissa Morah | Jan 11, 2022 | Business Tips
Back in the day, funeral homes could rely solely on their reputations. Through years of building relationships with families, they could maintain a healthy and lucrative business. With the rising popularity of alternative burial services––with cremations becoming the...
by Marissa Morah | Dec 28, 2021 | Business Tips
While death is a constant, how we honor the passing of loved ones changes with time. In the 1860s, people dressed and buried bodies at home. By the 1900s, formal funeral services became the norm, and now, we’re once again witnessing shifting trends in the funeral...
by Marissa Morah | Dec 21, 2021 | Business Tips
When families come to a funeral home, they’ve experienced a tremendous loss – the loss of a loved one. In addition to working through their grief and planning funeral or memorial services, they’re also burdened by issues related to their loved one’s estate, friends,...
by Jake Johnson | Dec 10, 2021 | Blog, Business Management, Business Opportunity, Business Tips, Customer Experience, Financial Management, Succession Planning, Surveys, Valuations
It’s been said that if you remove one leg from a four-legged stool, the whole thing collapses. At Johnson Consulting Group, we believe that same principle applies to running a successful funeral business. We call these the Four Pillars of Success: Customer Service,...
