by Marissa Morah | May 24, 2022 | Business Management, Business Tips, Opportunity
Shifting preferences for cremations and alternative arrangements make it more important than ever for funeral home and cemetery owners to differentiate themselves from competitors. Solid growth strategies must be in place to ensure success. Here are 7 to consider....
by Marissa Morah | May 18, 2022 | Blog, Business Tips, Customer Experience
In the funeral profession, there are key differences between the terms happy and satisfied. While a satisfied family has had each of their needs met, a happy family has experienced something beyond the terms of your agreement. With regard to death care, this extra...
by Marissa Morah | May 12, 2022 | Business Management, Business Tips
More than your manicured grounds and updated facilities, your employees are what drive the success of your funeral home. Embalmers, managers, and funeral directors are the keystones of your business, and they ultimately dictate its day-to-day operations, particularly...
by Marissa Morah | May 10, 2022 | Business Tips, Opportunity
Ideal customer profiles (ICPs) delineate the specific type of person you’d like to target with your funeral home. The key word here is ideal. While you undoubtedly have an existing base of clients, an ICP refers to the specific type of person you wish to reach through...
by Marissa Morah | May 5, 2022 | Business Tips
In the funeral profession––more than anything else––your team creates the experience for your families. In addition to providing a space for memorial services, your employees form emotional bonds with families, guiding them through the grief process, and building...
