It’s important in every stage of your career in the funeral service to realize you’ve never reached your peak of learning. Afterall, society continues to evolve which leads to family’s needs changing. We saw this happen in just the past two years with all of the shifts brought on by the pandemic.

According to Forbes, more than half the workforce wants training to perform better in their current roles. With the great resignation continuing to pose a threat, as well as labor shortages,  keeping quality talent in your doors is more important than ever. Investing in their long term education is a great way to keep them engaged.

At JCG we are big believers in lifelong learning in funeral service. We are constantly staying on top of trends so we can bring out clients the latest and greatest strategies geared specifically towards the profession. We’ve created additional learning courses for those in funeral service looking to step up their game and grow. Here’s everything you need to know about what we offer.


Leadership and Management

This program is specifically designed for up-and-coming leaders and managers within a funeral home or cemetery. It will give individuals the tools they need to be successful in the next phase of their career. 

Each workshop is followed up with three weeks of one-on-one coaching sessions with JCG’s experienced business consultants to further your learning through our team’s operational experience in leading funeral homes, cemeteries, large care centers, successful pre-need programs, and more.



This course takes place in two sessions that are both two days long. The first session focused heavily on Leadership. We will dive into what kind of leader you are right now, and how you can grow to reach your full potential. 

We explore questions such as:  

  • What does it mean to be an effective leader within a funeral home or cemetery business?
  •  How does one effectively communicate with their team and motivate them toward higher levels of performance?

Our second session shifts to Management, where we dive into the fundamentals of revenue and expenses at funeral home businesses. After walking through this session students will be provided with tools for budgeting and good financial stewardship that they can apply to their own finances and operations. 



Participate in a unique boardroom experience with a peer group of professionals who are furthering their career in funeral and/or cemetery management and have similar goals and experiences. We have specifically designed this class to be smaller ( 8 students max) to create an in-depth, personalized learning experience for each student. 

We have found there are many shared experiences among the participants, making the group discussions an incredibly valuable learning atmosphere. Participants are also able to build their professional network which are resources for them and their firms in the future.


Workshop Details

Upcoming Opportunities: 

  • Next Available Dates: March 6-7, 2024 (Leadership Development Session) & May 15-16, 2024 (Business Development Session)
    • Custom Engagements are also available upon request
  • Where: Scottsdale, Arizona

All meals are provided during the course as well as group rates are negotiated at the Scottsdale McCormick Ranch Resort. Travel accommodations are not included.


Curious to learn more?

Reach out to Register!


JCG has existed since the early 90s and has a staff equipped with consultants who have owned and operated funeral homes and cemeteries themselves. A lot has changed throughout the decades, however, the customer experience will always remain the most important part of what we do. 

That’s why we’ve developed a program to challenge your team to not just satisfy customers, but go above-and-beyond. Together with JCG’s team, we’ll establish what a customized personal experience looks like coming from your business and staff.  


Customer Experience Program

This all together is a 90-day journey to create a world class Customer Experience for your families and employees.. Together you and your team will map out exactly what you want your customer experience to be from beginning to end. 

Your team will be able to answer the following questions with confidence: 

  • What do you want your families to feel when interacting with your employees? 
  • What are the standards for each interaction? 
  • How can our team surpass expectations and create brand ambassadors?


By the end of our journey together, you will have an improved and strengthened company culture, and the tools to equip your staff to create peak moments that will leave your families with an impression that will last and keep them loyal to your business.

You will also assemble a steering committee, which should be a good cross-section of the team and represent all stages of the family’s journey

As a result of taking this course, our goal for your team is: 

  • Improved customer service levels.
  • Higher customer loyalty.
  • Increased at-need and pre-need referrals.
  • Improved and strengthened communication and culture of your associates.
  • More online reviews showing how your team goes above and beyond. 


Our team will travel to your team to ensure that this experience is as personal as possible. We will distribute materials beforehand, including the Customer Experience Revolution book by John R. Dijulius which will guide most of our conversation. 


Upcoming Opportunities

As this is one of our most popular courses, we are limited in how many we can do per year. We are starting to plan out our next sessions and are now accepting reservations!

Reach out to JCG to reserve your spot!