Most customers can tell when an employee is happy at work—the quality of service is consistently high and providing excellent customer care is always a top priority. When employees are engaged, productivity and profitability increase, which helps ensure the long-term success of the business. As Jake Johnson (President and CEO of the Johnson Consulting Group) states in Episode 9 of his “M&A Minute” video series, “Happier employees mean happier families, and even better, a more profitable business.”


Why Employee Engagement is Important

Forward-looking funeral home and cemetery owners understand that their employees are just as important as the families they serve when it comes to overall business success. “Companies with a high level of employee engagement are more profitable by a factor of 21% [which] can make a huge difference to the value of your business,” Johnson says. Happy employees tend to be loyal and motivated, and they work hard to promote a healthy work environment for everyone. Each team member of your funeral home is an invaluable resource, and their input is essential to growing the business and establishing its legacy.


Find Out What Your Employees Want

Checking in with your employees should be second nature for any business owner as it encourages open communication and helps to build trust within the organization. “Reach out to your employees and get their feedback on how they feel and the best way to show your appreciation,” Johnson notes.

A good way to find out what your employees want is to ask them for feedback on a regular basis through surveys. The JCG Performance Tracker is a customer management and survey tool that helps evaluate staff experience and provides real-time reports analyzing overall performance levels. Staff surveys can identify training gaps and/or operational inconsistencies that need to be fixed. Surveying your employees can also provide valuable insights into what works vs. what doesn’t in terms of service expectations and customer satisfaction.


To learn more about how Johnson Consulting Group can help you stay connected with your employees and build a profitable business, please contact us today.

Jake Johnson and the Johnson Consulting team created the M&A Minute to help business owners through the process of buying or selling a business. The M&A Minute utilizes Jake and the JCG team’s knowledge to give advice that helps individuals feel confident and at ease when going through one of the most important times of their lives, selling or purchasing their most valuable asset. The M&A Minute is released every other Thursday. You can watch episode 9 now. Follow us on Facebook, LinkedIn, and Twitter to get M&A Minute updates.