Would you trust an auto mechanic to perform your surgical procedure? Most people would say “No way!” to this scenario because they instinctively understand that knowledge and experience can make a huge difference in certain situations. In Episode 7 of the “M&A Minute” video series, Jake Johnson (CEO and President of the Johnson Consulting Group) uses this example to emphasize why it’s crucial to work with experts when it comes to selling your funeral business (or when undergoing surgery).


What’s in this video

This episode of the M&A Minute was showcased at the JCG Summit 2021, an immersive virtual event which focused on helping funeral professionals stay agile and innovative in the midst of industry changes. In the video, Johnson talks about how to get the most value for your business when it comes time to sell. “It’s so very important to hire a business broker when you’re ready to plan your exit strategy,” says Johnson. “Brokers have years of training [and] have negotiated thousands of deals and gotten the highest value for our clients.”


Selling the business is a major milestone for funeral home and cemetery owners and ensuring a success sale requires a lot of advance preparation and expert planning. Funeral professionals who take the DIY path often face unforeseen obstacles and miss out on getting the best deal. “Somebody trying to sell their own business can’t anticipate the pitfalls and doesn’t have the experience to get the absolute best outcome possible,” Johnson says.


Why you work with a broker

Working with an experienced partner is the best way to find the right buyer and negotiate the highest offer for your business. Johnson Consulting Group (JCG) is the largest broker in the funeral industry—our experts offer personalized advice and solutions to help you make the best decision. We have decades of experience in creating successful exit strategies and you can trust us to get the job done right. To learn more about our business broker services, contact the JCG team today.


Jake Johnson and the Johnson Consulting team created the M&A Minute to help business owners through the process of buying or selling a business. The M&A Minute utilizes Jake and the JCG team’s knowledge to give advice that helps individuals feel confident and at ease when going through one of the most important times of their lives, selling or purchasing their most valuable asset. The M&A Minute is released every other Thursday. You can watch episode 7 now. Follow us on Facebook, LinkedIn, and Twitter to get M&A Minute updates.