Consider these questions regarding your current business practices:

  • Is it your goal to provide the best possible care for your families?
  • Are you guiding your families in all decisions related to their loved one, i.e., ceremony, final rest, meaningful merchandise?
  • Do you assure families you will provide them an opportunity to make plans in advance?
  • Would it be valuable to your business if the families you currently care for made plans in advance for themselves?
  • Is your current method of providing information for advance plans to, “the customers you already have,” effective?


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