JCG’s Performance Tracker X is the complete customer management tool that evaluates staff and financial performance, streamlines success plans, and improves your bottom line. We believe in sharing insight from the data collected through our Performance Tracker X program powered by J3tech. This year’s report utilizes the data compiled from 113,921 sales and survey records and includes a dedication and interviews with our 2024 Customer Service Award Winners!
Takeaways from the 2025 Trends and Insights Report:
- Survey response results: 9.5% of completed surveys generate actionable leads, with an average response rate of 36.7%.
- ICPs increase revenue and satisfaction: JCG-administered ICPs boost revenue and customer satisfaction, with higher satisfaction scores for both burials and cremations despite higher average sales.
- Cremation is gaining ground: All cremation case types have higher customer satisfaction scores than any burial case types, indicating a shift in family preferences.
- Low NPS for pre-planning: Pre-planned funeral arrangements have the lowest NPS score compared to other reasons for choosing a funeral home.
Download our FREE report below!
2025 JCG PerformanceTracker X Trends Analysis Full Report
