Trends & Insights: Article (Volume 2)
Published by: Funeral Research & Insight
As we at Johnson Consulting Group (JCG) continue to collect data through our Performance Tracker™ program, we will continue to share it with the profession! This time we added another year to our sales and survey data analysis to better understand trends. Like before, we then used statistics to determine how family satisfaction is related to sales.
There were three parts to our analyses:
- Comparison of sales data from 2014, 2015, and 2016
- Comparison of family satisfaction survey data from 2014, 2015, and 2016
- Correlation analysis to determine the relationship between sales and survey ratings
To read the full article, please click here.