February 18, 2014Johnson Consulting Group company president Jake Johnson is on the Funeral Service Foundation Board. He thought this information regarding the foundation's screening and hiring research would be valuable to our readers. The Funeral Service Foundation, in partnership with the Funeral and Memorial Information Council (FAMIC), is proud to announce the launch of an exciting consumer education campaign, Have the Talk of a LifetimeSM. This national grassroots initiative was made possible, in part, through a major gift from The Funeral Service Foundation, whose mission is to fund projects and programs that support all of funeral service in building meaningful relationships in the community. The Have the Talk of a LifetimeSM campaign is aimed at motivating families to talk about what matters most in their lives and how they made a difference. These conversations will translate to a more meaningful memorialization and a greater perceived value in the role of our profession. Now is the time to advance our profession and reverse the trend of less memorialization, which will ultimately help grow your business. To learn how easy it is to start changing consumer attitudes towards memorialization in your community, visit www.famic.org/campaign. There you'll find the tools you need to get started! Username: famic Password:campaign "The profession has been asking for a national campaign to educate the public about the importance of meaningful memorialization...this is it! This is our chance to speak with one voice and one message. Your support of this campaign is critical." - Jim Kepner, president of FAMIC Kepner Funeral Home To view this article in it's entirety and to download the Screening & Hiring Manual, please click here.